safert247   follow us on    safert247 safert247 safert247
safert247  Continuously living Safety 24/7 Culture  safert247
Category Management “CM”

Course Duration

2 Days


Businesses with a diversified range of services or products can no longer depend only on typical selling techniques, Category Management is a methodical way of integrating visual merchandising, branding and promotion together with the value of the product/service to make it more appealing for the consumer


 Category Management Objectives
  • To understand how the consumers, think so we can know how to influence them
  • Describing CM as a business process
  • Understanding what is visual merchandising and importance of display
  • How can we use our advertisement material to attract consumers to our Brand and make them feel that this is our place?
  • Define promotion and understanding its importance

Module One: Introduction
  • Square Wheels
  • To know why we are here
  • What do we need to do to get the best out of it

Module Two:
Consumer Buying Behavior
  • Types of consumer buying behavior.
  • Influencing factors.
  • Customer Decision Process “CDP”.

Module Three:
What is Category Management
  • What is CM
  • CM as a Business Process
  • CM issues.

Module Four:
Visual Merchandising and Display
  • What is Visual Merchandising.
  • Importance of Display.
  • Tips for an effective Display.

Module Five:
  • What is a brand.
  • What is Branding for us

Module Six: Promotion
  • Define Promotion.
  • Key Factors to consider.
  • Promotion Strategy options.

Accreditation & Business Partners


* An Official Licensee of Smith Mason & Co.

Success Stories

Our Locations


Gwhart Al-Olaya Building,
Bashar Ibn-Brd St.,
1st Floor, Office 101, Al-Khobar,
Kingdom of Saudi Arabia, 31952.
+966 13 868 6869
+966 55 858 7399
View Map

Tallal Building, Road 3620
Office 31 Entrance 948, AL SEEF 0436
Manama, Kingdom of Bahrain

+973 133624293
View Map

Block 2/2, sector11,
Al-Gazair & Al-Oroba Intersecion,
New Maadi,
Cairo, Egypt.
+20 1016330002
+20 1030551133
View Map

West Industrial Shuaiba, block 3, street 306, Fahaheel Code 64022, Kuwait.
+965 99281765
+973 16 500 730
View Map

Safwan Road beside El-Bahrya Check point , El-Zuabier , El-Basra +964 780 9278686
View Map

Furaij Al-Sudan South, Al-Amir Street, Building 63, P.O. Box: 148, Doha – Qatar
+974 40 176 370
+974 66 996 534
View Map
follow us on    safert247 safert247 safert247
© Copyright 2019 Safety 24/7. All Rights Reserved.